Tuesday, April 13, 2010

'I need a better audience'

What does that mean? Well, it's not as extreme as what my commercials make it out to be (commercial at the bottom of this post), but it is a big factor in my internship search. It means, I need some real-world experience and feedback. Right now, as shown in my commercials, my audience is very supportive- so to speak. Unfortunately they have no idea of the advertising business and what it takes to make an ad successful.

School is a great audience. The teachers know what they're talking about, and every student is in it together, so there is an understanding there. This is something that I'd like to take into the summer. What's better for real-world experience than an internship? (
I can't think of anything)




See all three commercials on my jcquln youtube channel

A bit about me

Hey there!

I'm a 19 year old advertising major currently in my second year at the Ontario College of Art and Design. I'm just learning what it is to create advertisements, and work with photoshop- a program which scared me beyond belief just 8 short months ago. I pride myself in my strong work ethic and ability to self-motivate. I'm a pretty silly person and try not to take everything too seriously, although that can get difficult sometimes.

Being an advertising student is challenging, but I love to see the results of projects that actually mean something. These projects mean a stronger portfolio, gained knowledge of how the advertising business works, as well as a hands-on creation of the ads themselves. They allow everyone to find where they fit in the advertising world, and for me I found that to be copy.

I never thought I would enjoy writing copy when I started at OCAD. To me, advertising was all about that shiny picture that told a story and captured attention. As I completed project after project, I found that strong copy was also needed to complete the story. A story and words? Who would have thought- right? Anyways, even though I have always been driven by more traditional art and the value of a great visual, writing copy has become my main focus and where I always start when making an advertisement.

The point of all this you may ask? Oh, I was getting to it. The point is, I'm now looking for a summer internship with an advertising agency. I think it would really push me further into the advertising world, and give me expirience that I cannot gain from school alone.

This was just a little bit about me, but you can learn even more by visiting my jcquln pages.